The public consultation, by Regent Land and Developments, has shown what a new block of flats could look like if the homes are built in place of the building, which is home to the Matthews Yard community hub.
Last May, the South Croydon company submitted a pre-planning application to bulldoze the building, which houses the hub, and build a block of flats in its place.
The existing building is also home to the Sam 99p store on Surrey Street.
The proposed block of flats is nine storeys tall at its highest point and would contain 22 flats as well as space for a food vendor on the ground floor.
The development also includes a first-floor space for community groups to use, a communal lounge and four parking spaces which would be accessed via Surrey Street.
Regent Land has released a CGI image of how the block could look, as part of its two-day public consultation on the plans.
The consultation was held at the Croydon Conference Centre, from Monday January 22 until Tuesday, January 23.
The supporting statement submitted to the council on behalf of Regent Land states: “The existing building is identified as having a neutral contribution to the conservation area.
“There is therefore an opportunity to enhance the site and surrounding area through a high-quality redevelopment of the site and there is no in-principle objection to demolition of the existing building.”
The statement continues: “Significant work has been undertaken through the pre-application process in regards to the proposal’s impact on the conservation area, the historic significance of Surrey Street and impact of the proposed mass on the surrounding area.
“The building’s overall scale, massing and height is now considered to be generally acceptable.”
The developer had initially considered making the block 12 or 14 storeys high but has since adapted its plans.
Meanwhile Matthews Yard founder Saif Bonar is continuing with his campaign to save the venue after launching a petition to protect it last year.