Ulrika Högberg is a leading voice in community strategy and place-making, with nearly two decades of experience designing and delivering transformative programmes that harness the power of sport, play, and culture creating a positive impact on individuals and communities. As Head of Community Strategy at the All England Lawn Tennis Club (AELTC), Ulrika helps drive Wimbledon’s ambition to be a ‘Force for Good’, developing approaches to connecting and engaging communities with the Club year-round and giving back to its local community and beyond.
