6 NOVEMBER 2025 | FAIRFIELD HALLS

Lord Sugar launches Tropic’s new Croydon HQ

Lord Sugar has unveiled the new £4m Croydon headquarters of the cosmetics and skincare company, Tropic.

Founded by the former Apprentice contestant Susie Ma, Tropic, a business that manufactures natural, vegan beauty products, reported record turnover of £29.5m in 2018 and the company now sells 3.3 million products a year.

The new premises span 48,000 sq. ft. and are five times the size of Tropic’s previous headquarters. The new location was required as the Tropic workforce has now expanded to employ over 150 people and turnover has increased by 198% in just two years.

Speaking at the unveiling, Lord Sugar commented; ‘This opening marks a true milestone in the progress of Tropic. Since launching the business as a teenager, Susie has been tireless in growing the Tropic brand and her success is thoroughly deserved.

This new headquarters will drive the next phase of Tropic’s growth and opens up a number of additional opportunities to develop the brand and further extend the product range.’

Susie Ma, Founder of Tropic comments, ‘“With the success of Tropic growing year on year, it became a necessity for us to move our HQ to accommodate both our growing team and growing production.
I’m delighted to be expanding and upgrading Tropic’s Beauty Kitchen to freshly make even more Tropic products, and I’m looking forward to seeing what the future holds at our new HQ!”

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