The owners of a 5.5 acre site including the former Nestle Tower are seeking a development partner for a residential-led scheme.
Delancey, parent company of Minerva which has a substantial holding in the town, is looking to enter into a joint venture as part of its plans to transform the area which also includes the St George’s Walk retail parade and Sega House as part of Croydon’s regeneration.
The site, which has potential for more than 1,000 homes, lies close to the new shopping centre being developed by Westfield and Hammerson, which is scheduled to open in 2020.
It includes the Nestle Tower, for which Minerva paid Legal & General around £10million in August.
A Minerva spokesman told Estates Gazette: "We can confirm that a potential partner is being sought for the 5.5-acre freehold site in the centre of Croydon.
"The site is anticipated to accommodate a large-scale residential-led development."
The development zone does not include the Minerva-owned former Allders department store which is in the CPO area for the new shopping centre.